Before we begin to plan SEO for our clients, we listen to what they want to achieve, where they want to go and who they need to target. Once this information is gathered, we are then able to go away and put the requirements into a more concise format, so that our technical teams understand what needs to be done.
Based on your expectations, audit report and our team's recommendations a 6-month strategy is devised. We work closely with you to ensure we cover the right types of keywords as well as finding all those different permutations your users and customers might be searching in order to find your site.
Everyone knows that backlinks are a crucial part of a successful SEO campaign, but not many understand the strength of their backlink profile. We thoroughly check that your backlinks are working in your website’s favour rather than damaging it and we plan in link building activities to help boost your backlink profile.
The content of your site is what users read to understand what you are offering and search engines use it to be able to interpret your site effectively. We generally aim for around 700-800 words of good quality content on main landing pages, and we use a clever algorithm to establish the perfect ratio of keywords for the content so as to appeal to both search engines and real customers.
We would look at things such as search volume vs competition, Google Trends, and money-making relevance to ensure the best combination of keywords are selected for the campaign.
The site analysis will cover visibility issues, meta issues, content issues (low word count & duplicate content), link issues, image issues, semantic issues on every page of the website.
We will look at your best ranking competitors, and analyze exactly why they have great rankings. What we will consider will be things like their link profile, their social presence, the content present on their site and how it’s presented, the technical status of their whole website, how well it works, etc.
These are internal landing pages in addition to the homepage which will be analyzed and made as relevant as possible to the keywords they are assigned to. We will also look at other factors which may affect usability and conversion rate.
The types of links built will be a mix between necessary directories (local and general), social media links, online communities (within the relevant market), influential bloggers within the industry, and other relevant and useful links to gain.
The links pointing to your website will be evaluated in terms of their relevance, quality, the anchor text they are carrying to your site, the geographic location that the links are coming from, the landing pages that they are pointing to on your website, and the link acquisition & loss/time graph pattern.