We would look at things such as search volume vs competition, Google Trends, and money-making relevance to ensure the best combination of keywords are selected for the campaign.
The site analysis will cover visibility issues, meta issues, content issues (low word count & duplicate content), link issues, image issues, semantic issues on every page of the website.
We will look at your best ranking competitors, and analyze exactly why they have great rankings. What we will consider will be things like their link profile, their social presence, the content present on their site and how it’s presented, the technical status of their whole website, how well it works, etc.
These are internal landing pages in addition to the homepage which will be analyzed and made as relevant as possible to the keywords they are assigned to. We will also look at other factors which may affect usability and conversion rate.
The types of links built will be a mix between necessary directories (local and general), social media links, online communities (within the relevant market), influential bloggers within the industry, and other relevant and useful links to gain.
The links pointing to your website will be evaluated in terms of their relevance, quality, the anchor text they are carrying to your site, the geographic location that the links are coming from, the landing pages that they are pointing to on your website, and the link acquisition & loss/time graph pattern.